Working closely with the marketing and engineering teams at Whyte Bikes, we produced several video assets and brand logo animations for the launch of a new range of ground-breaking E-Bikes.

A multi-disciplined approach was needed to create the video elements; designing several 3D, animated elements to elevate the storytelling and reveal the technical aspects of the products, arranging and mixing a rich and immersive soundscape, adopting a fast-paced and engaging editing style, and creating kinetic 2D animations to showcase the Whyte Bike back-catalogue.

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